About
The company.
Why this exists
The story in two paragraphs.
Every fleet shop we've walked into runs on a stack of tools that don't quite fit. A whiteboard of open repairs. An Excel sheet of meter readings nobody trusts. Sticky notes on the rolling toolbox. A telematics dashboard that's great for the office but ignored by the mechanic. Three or four years ago we figured: someone should build a maintenance + work-order + tool tracking app that keeps the daily operator task narrow, prices transparently, and ships with the open API that integrations-heavy fleets need on day one.
DirtFleet is that. The product is opinionated about what it is (maintenance, work orders, tool tracking, project P&L, OSHA prep, certified payroll) and what it deliberately isn't (FMCSA-certified ELD, full GL, estimating, inspection-first DVIR). It lives in the same stack as your Samsara / Geotab / John Deere Operations Center, not on top of them.
Operating principles
Five filters.
Every product decision passes through these. When they conflict, the customer wins.
One narrow task beats a feature maze
Mechanics, drivers, and foremen should not need training to enter a meter. Find the unit, type the reading, and save.
Honest scope wins long
The temptation to claim every feature is real. We say no to features that don't fit — even profitable ones — because the customers who stay are the ones who weren't oversold.
Pricing aligned with the customer
Per-asset, not per-seat. A 25-truck fleet with 5 drivers, 2 mechanics, and 1 manager is billed for 25 items, not 33 users. The math should reward you for adding the crew the truck needs.
Integration-first product
Every feature ships with a public REST endpoint + webhook event before the in-app UI is final. We treat the API as the spine of the product, not an afterthought.
Documented decisions, public roadmap
Engineering choices are written down (docs/* in the repo) so the next person can change them with context. The customer-facing roadmap is public so buyers can plan around what we ship.
Timeline
Where we've been.
- Early 2026
First version of the hours-logging app + photo-of-meter shipped to a single construction shop. Mechanic uptake was instant; manager uptake came after we added the auto-flag system.
- Spring 2026
Beta cohort onboarded — five fleets across construction, ag, and equipment-rental. Quick Log + auto-PM + offline hour-log queue shipped.
- Today
Public API + tool tracking + work orders + projects + incident module + 5 industry deep-dives + the integrations directory. Punch list from launch is meaningfully complete; next phase is paying-customer growth.
Curious?
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